The amount of focus we all apply to the economy is staggering. It fills up the news, is the centerpiece of the Presidential campaign and for so many governments, has dominated government leaders time and attention the last several years as they seek to mitigate the negative impacts on their community from declining or flat revenues.
So, let me offer a different take…it’s the apathy that I find most troubling which surrounds the economy.
For instance, we’re trying to upgrade our landscaping at our home, okay, a bit of a silly example, but read on as I think it symbolizes a disturbing trend, so we were referred to a landscape architect by a local nursery we use. I called her, scheduled a time for her to visit our home, and voila – she “no-shows” us (strike one). I call her – okay a mistake on the date – so let’s reschedule…and when she doesn’t show again (strike two) I call her, a bit disgusted I might add, and she saids she needs to reschedule (strike three – your’e outta here). She never notified us, just didn’t show and she owns her company!
We can all share stories like this – from a personal to a professional experience. If this was isolated, I’d chalk it up to an anomaly, but it’s not. Comfort breeds complacency, which in turn, creates inertia! Sound familiar?
I celebrated 10 years of Mejorando last week and have been reflecting on what I’ve done well and what mistakes I’ve made. Growing up the son of a small business owner, you glean so much without evening knowing it. Anyway, I wake up every morning conscious that I own a business, recognize it’s a marathon comprised of several sprints and look forward to success, nothing more, nothing less. You see, each of us are our own brand. I know you may be weary from more brand talk, but it’s true. The sooner you realize you’re your own brand the sooner you realize you own your career. I think you should run your career like a business. That’s what LinkedIn is encroaching on, isn’t it? When you feel inertia creeping in, exterminate it immediately. Let’s continue our journey of getting better all the time!